Steven is one of Europe's thought leaders in the field of social media, conversations and digital marketing. Throughout his career, Steven has studied the impact of digital and social media on consumers and organizations. He uses this knowledge to inspire and facilitate companies to adapt their existing approach to today’s reality. Over the years, Steven has hosted hundreds of workshops for top and middle management to help them with their conversation strategy. Steven loves to share his vision through inspiring papers and presentations. He also likes to share on his Slideshare page, which is one of the most successful pages in the world.
Customer relations are in transformation! Pre-sales, sales & after sales are changing at high speed. Companies need to figure out the current customer journey, the role of self service, their data strategy and much more. In April 2014 I… Read More ›
Customer loyalty is in decline. Loyalty programs do not work anymore. In fact, everyone agrees most loyalty programs are discount programs. As I described in a previous post about loyalty, I’m not ready to give up on loyalty. In this post,… Read More ›