Social Media, Blogs and Online Communities are the biggest opportunities you have to enter a pool of conversations about you, your business or your organization. They also extend your relationship with followers, fans, or customers by responding to their comments,… Read More ›
A completely different attitude is now required with respect to the interactions between online products and services and the various parties in the Internet ecosystem. This is currently where we are seeing the biggest changes online. Not only with respect… Read More ›
Last year in October, Facebook began to cleanse its network of ‘dubious’ fans. But could it be that companies, organizations and brands are finally appreciating the importance of establishing genuine relationships with fans? Many companies, organizations and brands still seem… Read More ›
Whether you like it or not, Klout, Kred, PeerIndex, PeerReach and other similar services are measuring the social capital (or ‘social currency’) of brands within the internet ecosystem – not its direct influence, but its potential influence. Social capital is a… Read More ›
Denis Doeland & Pim van Berkel – What’s the financial value of the data of a community of a football club?
Marketing profiles are created by way of collecting, analysing and grouping content or interest data from social media channels. What moves the group of people who follow a Football club on networks such as Facebook, Twitter or YouTube? Which clothing… Read More ›
Brands, and middle to large-sized companies, are becoming increasingly aware of the importance of an online presence. An online presence means transparently communicating internal values, and external propositions, thereby allowing the Internet to play a larger role than ever before… Read More ›