Which of the world’s 20 most valuable soccer teams cash in on their Facebook and Twitter followers–and which ones don’t? The graphic below provides some insight by dividing each team’s commercial revenue (sponsorship and merchandise revenue,) by the sum of their Facebook and Twitter… Read More ›
Tag Archive for ‘sports marketing’
Having blogged about how sports and teams can use social media for a while now, the most surprising thing I have noticed has been the lack of fan generated content used by sporting bodies and institutes. Arguably, the greatest ingredient… Read More ›
Denis Doeland & Pim van Berkel – What’s the financial value of the data of a community of a football club?
Marketing profiles are created by way of collecting, analysing and grouping content or interest data from social media channels. What moves the group of people who follow a Football club on networks such as Facebook, Twitter or YouTube? Which clothing… Read More ›