KLM Royal Dutch airlines said the decision to add payment via social media came from customer requests. Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to… Read More ›
Tag Archive for ‘Twitter’
It’s being reported that Twitter is planning to launch an eCommerce feature. The service could be patterned roughly on Square Market and would integrate the technology of a startup payment solution called Stripe. Twitter chairman Jack Dorsey is also the CEO at Square. … Read More ›
Last year in October, Facebook began to cleanse its network of ‘dubious’ fans. But could it be that companies, organizations and brands are finally appreciating the importance of establishing genuine relationships with fans? Many companies, organizations and brands still seem… Read More ›
Whether you like it or not, Klout, Kred, PeerIndex, PeerReach and other similar services are measuring the social capital (or ‘social currency’) of brands within the internet ecosystem – not its direct influence, but its potential influence. Social capital is a… Read More ›
Denis Doeland & Pim van Berkel – What’s the financial value of the data of a community of a football club?
Marketing profiles are created by way of collecting, analysing and grouping content or interest data from social media channels. What moves the group of people who follow a Football club on networks such as Facebook, Twitter or YouTube? Which clothing… Read More ›
Unlike a tweet, the gift of a pin just keeps on giving, commercially. We know just how much Pinterest has been valued at $3.8 billion, but how much is a pin on the social media cork board worth to brands? Social media… Read More ›